Stillbirth CRE

Considered approach

The Stillbirth CRE is an Australian centre of research excellence that aims to reduce the rate of stillbirth and improve care for parents and families whose baby is stillborn.

Our challenge was to present the realities of stillbirth with a positive outlook of care and hope while reflecting the gravitas of the organisation. A key way that we balanced these requirements was by using a considered colour palette across their identity and website.

We engaged The Fount to develop the logo and website for our national research program in stillbirth after a great experience and outcome in the development of the website for the Perinatal Society of Australia and New Zealand. From the very first contact with The Fount I felt confident that our work was understood and that they were intent on working with us to develop something special to help move our work forward.

I really appreciated The Fount’s clear communication and exceptional project planning without fuss. The website and branding has surpassed our expectations.

Professor Vicki Flenady
Director, Centre of Research Excellence in Stillbirth