Good label and packaging design, when combined with strong branding, can have more long-term sales benefits than any single advertising campaign or marketing activity.
Product branding and packaging design can create a significant increase in sales and help build brand loyalty, making design the primary investment for anyone selling products in-store. They can also increase the perceived value of your products, allowing you to increase price and improve profit margins.
The majority of supermarket purchases made by consumers are decided while in-store. The appeal of label and packaging design along with brand loyalty are key factors in their purchase decision.
Packaging for your products needs to stand out on the shelf and convey the right visual message to your customers to take full advantage of shelf presence. It’s important to remember that branding and packaging also influence the decision makers at stores and supermarkets about which brands they decide to give shelf space to.
Strong and unique product branding can foster customer loyalty and promote sales across your product ranges. By incorporating consistent branding into the design of your product packaging you can create synergy across product ranges which results in a strong brand presence in-store with your products working together to build reputation and increase cross sales.
Strong and unique product branding fosters customer loyalty and promotes sales across your product ranges. By incorporating consistent branding into the design of your product packaging you can create synergy across product ranges which results in a strong brand presence in-store with your products working together to build a good reputation and increase cross sales.
The benefits you get by creating strong product branding and building brand loyalty aren’t restricted to any one product. This provides many advantages, particularly when extending a product range or launching a new product into the marketplace.
With the right strategic insight and considered design your products can stand out on shelf and provide you with an ongoing advantage. Any advertising and marketing strategy will be more effective when backed by good product branding and packaging design.
If you want to improve your packaging and benefit from increased sales and profit margins contact us for a complimentary consultation.