ISSUE TWENTY FIVE - SPRING 2015
The Source
 


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Your Brand Starts With Your Name
by Chris Wadsworth
The Fount

Whether it is intentional or not, for most enterprises the branding process begins when they start thinking of a name for their business or products. And for most customers the first aspect of a brand that they experience is the name ...
 
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www.thefount.com
     
Persuasion in a Nutshell
by Jo Fife
Grow Your Business

Persuasion is NOT manipulation, but a means of influencing another person’s mindset in order to affect their behaviour. This could mean persuading them to do something, buy something or not do something ...
 
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www.growyourbiz.co.nz
     
How to Help Your Kids Get into Property: Family Guarantees
by Keith Kerr
Financial Solutionz

As a mortgage broker I often see parents giving gifts of $50,000 or $100,000 to their kids to help them buy their first place. But what happens if you don’t want to or can’t give them a “gift” of money ...
 
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financialsolutionz.co.nz
     
The Numbers Don’t Lie – Unless They’re the Wrong Numbers!
by Ann Cooper-Smith
StreetSMART Accountants Ltd

At a recent presentation the speaker commented that “the numbers don’t lie!” That statement certainly got my attention. But is it true? While numbers themselves may not lie, they can certainly mislead ...
 
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www.streetsmartgroup.co.nz
     
Why You Should CHARGE MORE Right Now
by Laurie Lowther
Invoice Funders

Common wisdom is that if you want to make more money you need to increase the sales. It’s a good theory, but getting more sales can often lead to the need to spend money on advertising and marketing ...
 
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www.invoicefunders.co.nz
     
Stop – Look – Listen
by Colleen La Touche
Solutions Financial Services

I was reminded of this lesson recently when going through one of my daughter’s old school books. These words represented more than a road safety message, and are indeed a valuable life lesson ...
 
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www.solutions.gen.nz
     
Getting Rid of the Shitty Clients
by Sarah Lochead-MacMillan
Business Turbo Boost

Too strongly worded? I think not! We all have shitty clients, and I think it’s time we faced up to them. They’re the ones that make us roll our eyes and who, no matter how much effort we put into them, won’t value us ...
 
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www.businessturbobooster.com
     
How to Catch a Goldfish: Grabbing the Attention of Your Website Visitors
by Lisa East
East Marketing Communications

Research has shown that attention spans are decreasing. Interesting news, especially in relation to your online marketing, website and the need to grab attention and keep visitors once they have arrived ...
 
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www.eastmc.co.nz
 
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