The Source

This issue we welcome our new contributor StreetSMART Accountants. With ten experts now contributing to The Source and providing their knowledge on a wide range of business and life topics there are even more articles to interest all our readers.

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For Successful Branding, Know Your Audience
by Chris Wadsworth
The Fount

Does your business try to please all of the people all of the time? Although admirable this isn’t necessarily the best business strategy. Successful brands know their target audience ...
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How to Have Effective 1 on 1 Coaching Conversations With Your People
by Jo Fife
Grow Your Business

If you could increase the productivity of your team, retain them longer and reduce conflict, would you expect to make more money? ...
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Pay Yourself First
by Keith Kerr
Loan Market

It’s a simple concept we’ve all heard at one time or another. By taking a little of your payday and putting it in your savings account or investing it in a retirement fund, KiwiSaver, you’re protecting yourself in case of financial difficulties and securing your future ...
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If Turnover is Vanity Then Profit is Sanity
by Ann Cooper-Smith
StreetSMART Accountants Ltd

Business achievement is often measured by turnover. It is generally cause for celebration when our business exceeds $1m of annual sales for the first time, or $2m, $5m, or $10m. Growing the top line is something that is easy to understand, measure ...
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Whichever One You Feed
by Sarah Lochead-MacMillan
SLM Group

A grandfather was talking to his grandson one day after his grandson has witnessed his parents arguing. The grandfather said, “Within us all we are at war. There are always two dogs fighting ...
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Insurance Service, Not an Insurance Product
by Colleen La Touche
Solutions Financial Services

The world has put its foot on the accelerator when it comes to technology. The push of a button now means we can access and purchase more than what we ever thought possible a few years ago ...
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The Secret to Staying in Shape Without Spending Hours at The Gym
by Sally Feinerman
Fitness Fix

One of the most common concerns we hear is the ‘time factor’ involved in exercising. So if you find yourself in the following category … suit-wearing, toddler-juggling, meal-making, business-owning super human then you might want to hear me out ...

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An Effective Marketing Technique You Should Be Using
by Renata Mathewson
Maple Marketing

If you enter the phrase “top marketing trends” into a search engine, what you’ll find come up in several of the top results is “content marketing”. We’ve been saying it for years – content is king ...
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Top Tips for Negotiations
by Cathy Adams
Vendor Management

Negotiation is a prelude to the contract and is generally defined as a process of conferring between the parties with a view to reaching an agreement or a compromise ...
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Centres of Influence – Who They Are, And How They Can Kickstart Your Business
by Murray Fulton
Dial a CFO

In every business there are centres of influence – touchpoints that have an important impact on how the business functions. The most obvious of these is the customer base. In fact 80% of business revenue will come from a specific group of customers ...
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A big thank you to our contributors
We would like to thank our business experts whose contributions make it possible to keep you well-informed with this valuable resource.

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The views and opinions expressed in these articles are those of the individual contributors and do not necessarily reflect the views of others represented in this issue.