The Source

This issue we celebrate four years of collaboration and information sharing by our team of experts. Our aim is to provide useful and interesting insight on business and life issues from a diverse range of contributors.

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Do You Compete on Brand or Price?
by Chris Wadsworth
The Fount

It is a common misconception that many customers make their purchase decision based on price but the reality is they actually choose what to buy based on value ...
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Create an Irresistible Elevator Speech
by Jo Fife
Grow Your Business

An elevator speech conveys your marketing message in a way that attracts the right customers to you. It should not just be the business owner who perfects this but every one of your team ...
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Your Options Have Increased Again
by Keith Kerr
Loan Market

A new innovative mortgage can provide some of the best value home loans on the market today and offers great alternatives for first home buyers, refinancers and experienced property investors alike ...
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Medical Insurance - What Does it Cover?
by Colleen La Touche
Solutions Financial Services

Every day, it becomes more and more apparent to myself, that a large number of people pay premiums for insurance benefits, and yet, they don’t understand their contracts, or what is considered a claimable event ...
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How Do You Measure Up?
by Cathy Adams
Vendor Management

So what the heck is vendor management and supplier performance? Is procurement just about the item, the price and delivery? And who owns the responsibility anyway? Before we can determine how we measure ...
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Cardio Training Can be Fun
by Sally Feinerman
Fitness Fix

Cardio training can be fun, if you know how to go about it! If you are trying to lose weight and shape up, a healthy eating plan gives you the energy you need to build muscle through hard strength training ...
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What Are You Asking For?
by Sarah Lochead-MacMillan
SLM Group

What are you telling people? From childhood we have messages transmitted to us from our parents, which actually stop us from selling. Anyone told don’t talk to strangers? ...

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How to Apologise to a Disappointed Customer
by Renata Mathewson
Maple Marketing

The increasing use of smart phones and social media has changed the landscape of customer care for businesses. Word of mouth spreads faster than ever before, and how you as a business owner handle customer complaints is now a very public matter ...
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Cash Flow Challenges Coming Up To Christmas
by Jeremy Wilson
Success Group

We like to think of the holiday season as marked by images of good cheer and warm feelings brought on by a joyful focus on giving. And while these images are appropriate, it can also be a very stressful time of year, particularly for business owners ...
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The views and opinions expressed in these articles are those of the individual contributors and do not necessarily reflect the views of others represented in this issue.